Advertising

Advertising! It's everywhere! We see all different types of advertising everywhere we are and everywhere we go. Advertising comes in our lives in many different ways, such as on TV commercials, billboards, movies, magazines, newspapers, ads, etc. Advertising is used to sell a product or to get a brand name known.








Companies spend millions of dollars just on one Superbowl commercial just to get their brand name or product out there for the world to see. Wall Street Journal says, "A 30-second ad spot in this year's Super Bowl costs an average of $3.5 million." That's a bit extreme for just one 30-second ad spot if you ask me.

 

 



Advertising agents use anything and everything to get any type of advertising out there in the world. Some advertising is funny, some is infortmational, and some is just straight to the point. Advertising can be found now before or during a YouTube video that you watch. There's advertising when you go to see a movie in threates, all the ads and commercials before the movie actually starts and I believe that movie trailers are a way of advertising too. Advertising is catorgized as something trying to be sold to you or pleasing to the world or helpful.

In the picture below are some of the words that advertising agents think of and use when thinking of how they should advertise their product.

In the picture below it shows how advertising is used and what works best.
The chart is from April 2009, but it still shows how advertising is mostly used. Just think about what it is now with all the new technology we have in the world.

 

 

 

In the video below it's the truth about advertising and how corps. try to use advertising for a product.
It shows how the marketing companies have a lot of head-butting when it comes to advertising. They are trying to impress and get the best advertising out there for their product.

1. The Briefing
2. The Agency Presentation
3. The Director's Pitch
4. Rough Cut Screening