Thursday, November 29, 2012

Year of China Events

This year at Reinhardt University it was the year of China. I attended two events here at Reinhardt. One was the stargazing event and the other was the Photo Exhibit, although I didn't actually get to attend the photo exhibit event because I had work but I went into Finch to look at all the pictures and I also watched the video made of China online.

 
 
FIRST YEAR OF CHINA EVENT: (Stargazing)
Dr. Gregory and other professors here at Reinhardt told us the story of the Chinese Valentine's Day. It was a romantic love story of Zhinu, the 7th daughter of the Goddess, and Nuilang, a young male cowherder. The Chinese Valentine's Day occurs on the 7th day of the 7th month in the Chinese calendar. They are the reason we have Valentine's Day. I learned a lot from the story while looking into the night sky and trying to locate as many stars that I knew and could remember. It was a fun and great night and very interesting.






SECOND YEAR OF CHINA EVENT: (Photo Exhibit)
As I said before I didn't actually get to attend the event unfortantly due to work ut I did visit the pictures and look at all of them and I watched the China video online. They were all very interesting and very good, I thought. In the photos you could realy see the different culture they have there and how they live and celebrate different events and celebrations. In the video made by Michelle Harlow's experience, it was really interesting to see how it really is over in China. It was also interesting to see all the things she experienced while there and to see all the things she saw.
 


Friday, November 16, 2012

Advertising

Advertising! It's everywhere! We see all different types of advertising everywhere we are and everywhere we go. Advertising comes in our lives in many different ways, such as on TV commercials, billboards, movies, magazines, newspapers, ads, etc. Advertising is used to sell a product or to get a brand name known.








Companies spend millions of dollars just on one Superbowl commercial just to get their brand name or product out there for the world to see. Wall Street Journal says, "A 30-second ad spot in this year's Super Bowl costs an average of $3.5 million." That's a bit extreme for just one 30-second ad spot if you ask me.

 
 

Advertising agents use anything and everything to get any type of advertising out there in the world. Some advertising is funny, some is infortmational, and some is just straight to the point. Advertising can be found now before or during a YouTube video that you watch. There's advertising when you go to see a movie in threates, all the ads and commercials before the movie actually starts and I believe that movie trailers are a way of advertising too. Advertising is catorgized as something trying to be sold to you or pleasing to the world or helpful.

In the picture below are some of the words that advertising agents think of and use when thinking of how they should advertise their product.


In the picture below it shows how advertising is used and what works best.
The chart is from April 2009, but it still shows how advertising is mostly used. Just think about what it is now with all the new technology we have in the world.
 
 
 
In the video below it's the truth about advertising and how corps. try to use advertising for a product.
It shows how the marketing companies have a lot of head-butting when it comes to advertising. They are trying to impress and get the best advertising out there for their product.

1. The Briefing
2. The Agency Presentation
3. The Director's Pitch
4. Rough Cut Screening

 

Monday, November 5, 2012

Television

Everyone has watched some type of TV in their lifetime, whether it be a daily TV show to the news or to TV seasons and shows. TV shows have changed from when I was little to now. When I was little the popular TV shows were scooby-doo, rocket power, and power puff girls, and shows like that. Now popular TV shows for kids are things like Glee and Spongebob, and shows like that. Kids' TV shows aren't what they use to be when I was little, they are a little more graphic and crude and mean, at least from what I noticed. But then again there's always Barney, it's still the same and probably always will be. Barney is a good show for kids. Kids shows are also more musical now too. Like there's the Wiggles, Little Einsteins, Glee, and a lot more that are musical orientated.
For Example: The Little Einsteins theme song
















In TV shows now they have a lot of reality TV shows like Teen Mom, Jersey Shore, and also shows like The Voice and American Idol. Reality shows aren't really real life though, they're scripted, but people believe that they are real life. But people don't actually live lives like that in TV shows. Also if you put someone infront of a camera they're not going to act like they normally would they would be "putting on a show" for the camera. For instance take a look at Jersey Shore.

This is the normal Jersey Shore trailer for Season 6 (the final season)
 
 
This is another trailer for Jersey Shore Season 6 (the final season).
People are overly obessed with Jersey Shore and they think it's reality but really it's scripted and sometimes people don't always see the difference and they think that if it's on TV and it's called reality then it's real life when in most cases like 9 out of 10 reality TV is scripted.


TV shows have really changed over the years too. I've noticed that more TV shows are focusing on sex, drugs, and partying. Kids are becoming more aware of things like that through TV shows that they watch rather than from people at school or people in their family. Some of the Popular TV Shows are listed in the link and it gives a discription of what the TV show is about. Most of the TV shows are kinda about the same things just a few things changed up. But it's what is popular right now.

Nowadays you don't even have to be infront of a television to watch TV shows or be at the TV when the show permieres. Now you can just go online to watch TV shows. They also have services like hulu where you can download it to any device and watch TV shows.